Tourism - Publicity and signage

Promoting Helensburgh as a tourist and day visitor attraction requires an integrated publicity campaign - to “show off” Helensburgh : to guide people to Helensburgh : to inform people when they are here.

INITIATIVES

• A coherent publicity programme in partnership with the Area Tourist board and ABC qw
• Brown tourism road signs highlighting Helensburgh’s attractions at key road access points
• A joint marketing/publicity campaign with the “Waverley” & Clyde Marine qw
• Improved street signage in the town centre highlighting key facilities, plus Welcome to Helensburgh signs at the pier and the rail stations
  

N.B. In the document, Initiatives that can be achieved fairly quickly are marked “-qw” (quickwin)

"To turn the vision into reality is a very big job, but it is well worth doing. We need to stop the neglect of Helensburgh, turn it around and put it on the road to excellence."

The Helensburgh Vision Steering Group